TomTom Watch OS

Lead Designer

Project Overview

In 2017, TomTom flipped the script, ditching the old RTOS platform and diving headfirst into the Android revolution. With millions of sports devices already in the game, we set out to redefine the entire experience from the ground up, landing in a plethora of watches spanning fitness, running, trekking, and golf.

My Contributions

As the lead designer, partnered with the illustrious Sr. Visual Design wizard Elmar Haneveld, I orchestrated a symphony of innovation.

Pioneered the interaction model for app navigation, input methods, and seamless integration with companion apps.

Crafted the sleek new UI for the watch application, subjecting early prototypes to top-tier user tests.

Teamed up with Industrial Design virtuoso Samuel Broadbent to optimize input methods and select displays.

Locked arms with Product Manager extraordinaire Gavin Spence to align every facet of the project, from software to marketing, on the fast track to launch success.

Defining the interaction model

Interaction Design

Our journey kicked off by revolutionizing the user-device interaction.In tight collaboration with the User Research titans, we dissected the flaws in existing watches and unleashed a barrage of innovative ideas. Sam, our hardware virtuoso, brought these concepts to life in stunning prototypes.

Watch Apps

Interaction Design

With existing applications as our foundation, I dove headfirst into the task of transforming their functionality into a seamless interaction flow within our chosen framework.Teaming up with the mobile squads, I crafted a groundbreaking concept that set the stage for engineering feasibility and meticulous planning.

Getting the numbers right

Interaction Design

At the heart of the existing TomTom watches lay their iconic, eye-catching metrics. Our mission? To maintain that effortless glanceability while breaking a sweat. And to top it off, we seamlessly integrated the sleek Gotham font, marrying it with our new brand guidelines for a match made in design heaven.

Visual design

Art direction

To make waves in the bustling smartwatch scene, we didn't just aim for good design—we aimed for jaw-dropping, "can't-look-away" delight. From visual aesthetics to mesmerizing motion design, we pulled out all the stops to ensure the new TomTom watches left a lasting impression on every user.