Hello,

With over thirteen years of experience in product design, I specialise in crafting intuitive, user-centric digital experiences across a variety of platforms and industries. I have led and managed design teams in both corporate and startup environments, driving innovation through design leadership, interaction design, UX strategy, and rapid prototyping. My passion lies in pushing the boundaries of product design to create meaningful and impactful experiences.

While I call Amsterdam home, my heart belongs to both this vibrant city and my hometown of London. When I'm not immersed in pixels and wireframes, you'll find me indulging my passions: cooking, cars, running, music, and family time. Let's connect and share stories!

👊

Experience

Staff Product Designer
TomTom

June 2023 - Present

Leading EV UX design direction for automotive customers of TomTom’s flagship navigation platform, both mobile and in-car.

Design Manager
TomTom

Apr 2020 - Jun 2023, Amsterdam

Lead design and team manager for consumer mobile navigation applications and Mobile Developer Experience design team.

Lead UX Designer
QWIC E-Bikes

Jan 2019 - March 2020, Amsterdam

E-bike digital experience for mobile app and digital cockpit. Leading in creating value proposition design.

Lead Designer
Chama

Nov 2017 - Dec 2018, Sau Paulo & Amsterdam

On demand gas ordering app in Brazil. End to end interaction and UI design for gas consumer, gas reseller and driver apps

Senior UX designer
TomTom

Aug 2014 - Oct 2017, Amsterdam

Projects ranging from sports watches, taxi ordering services, driver AI tools

Want to get in touch? Drop me a line

I look forward to hear from you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.