TomTom AmiGO
Design Manager & Lead Designer
2020 - 2023
2020 - 2023
Project Overview
Crafted by industry giant TomTom, AmiGo stands out in a crowded field. Offering global traffic and speed camera coverage, plus TomTom's signature navigation experience, it's the go-to choice for nearly 1 million active users worldwide.
As an R&D tool for TomTom, AmiGo isn't just about navigation—it's about shaping the future. During my tenure as manager and team lead, I spearheaded efforts to align design direction with company priorities and deliver an exceptional user experience.
As an R&D tool for TomTom, AmiGo isn't just about navigation—it's about shaping the future. During my tenure as manager and team lead, I spearheaded efforts to align design direction with company priorities and deliver an exceptional user experience.
My Contributions
- Maintained a 4.5-star rating on iOS and Android app stores through customer-centric design
- Led a dynamic team of 6 designers and 2 researchers, driving quality and insights
- Led efforts to manage AmiGO app presence in both Android and iOS app stores with marketing visuals and design direction
- Managed design projects and fostered stakeholder alignment across the company
- Pioneered new initiatives for AmiGo, including expanding into EV functionality, CarPlay and Android Auto support.
